Sunday, November 17, 2019

Three Books I Skimmed That Weren't Very Good

It's a cliche' to make best-ten lists or talk about favorite books that you read lately.   Here are three I picked up from the library, skimmed, and turned right back in.

Strangers in Their Own Land: Anger and Mourning on the American Right
Arlie Russell Hochschild (2018)
Amazon: 621 reviews x 4.5 Stars

Great title, timely topic.  Skimmed it to find very predictable material: people at the bottom, lots of them, mad at people at the top, few of them.  Marx noticed this too.


Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company
Marc Benioff (and Carlye Adler) (2009)
Amazon: 155 reviews x 4.5 Stars

Great title.  I love learning about the history of technology and technologic change, from the 1800s right up to today and tomorrow.  But this book is one- or two-page sections about obvious cliche's.  Along the lines of: "Focus on Making The Customer Happy!" and "Make Your Customer Your #1 Sales Agent!"  Sure, these are true, but Winston Churchill won WW-II with the rule, "Never never give up" and yet there's a lot more to say about how he did it.   

I would have liked, and might have expected, cases studies about Salesforce at inflection points - "A" was going wrong, and we considering doing B or C, and chose B, but it didn't work, so then we argued about trying D or E, choosing E for these reasons.   That's not this book, despite the title.

Our Dogs, Ourselves: The Story of a Singular Bond
Alexandra Horowitz (2019)
Amazon: 14 reviews x 4 stars

Great cover.   How could you not pick up this book?   Flipped through it; it's the 30th book about human-dog relationships in five years, I think.