I remember a couple years ago I was here, and EasyJet had a bold heading, "We can fly you to 85 cities from Berlin" - and a much smaller subtitle and warning, "But they're all pretty boring compared to here."
In May 2018, I noticed new Wortwitz (word wit) posters for EasyJet, as below.
Du kannst es dir urlauben (literally, You can vacation yourself) is a close twist on Du kannst es dir erlauben (You can allow yourself) - a one letter vowel change.
Erholung means recreation. Erholung is das A und O = Recreation is the A and O. This plays on "It's the alpha and omega" meaning first and last letters of the Greek alphabet, it's the A to Z.
But here, you also need to recognize the A is a Swedish A with a little circle on top and the O has a classic Swedish slash. So it's not the alpha and the omega, but a call-out to vacation choices in Sweden.
