Perplexity: Best time to send emails

 

I have heard it is best to send emails early in the week (MO TU WE) and if possible, in the morning, 8 am, to get action. Can you find articles that back this up?

Sources

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Answer

Based on the search results provided, there is evidence to support sending emails early in the week (Monday-Wednesday) and in the morning hours for optimal engagement and action from recipients. Here are the key points:

1. According to the Reddit discussion , many email marketers see the highest conversions when sending emails between 11AM and 3:30PM. However, for cold emails specifically, they recommend sticking to Monday-Friday between 9:30AM and 3:30PM every 15 minutes.
2. The HubSpot blog post  states that on Mondays, the best times to send emails are between 6AM-9AM EST and 9AM-12PM EST for highest engagement. It cites a survey of over 150 marketing professionals who reported peak engagement during 9AM-12PM and 12PM-3PM time slots.
3. The LinkedIn post  by Madhurita Sengupta suggests sending emails in the second half of the week (Thursday/Friday) for consumer-focused campaigns like movies, dining, travel etc. to catch people during morning/evening commute times when they check personal emails. However, for business emails, it advises avoiding Friday afternoons or Mondays.
4. The Bloomreach article  emphasizes understanding your audience's behavior, demographics and campaign goals when determining send times. It recommends testing and fine-tuning send times through A/B testing to optimize for your specific audience.

In summary, while there is no definitive "best" time, multiple sources recommend sending emails early in the week (Monday-Wednesday) and during morning hours (8AM-12PM) for improved open rates, click-throughs and conversions, especially for B2B audiences. However, testing different times and segmenting by audience characteristics is advised to find the optimal send times for your specific campaigns and goals.