On August 2, 2023, LA TIMES publishes a 1600 article, that studios are on a hiring boom for AI positions, including top management. Giving this to GPT4, without further prompting it provided a 350 word summary.
GPT4
The entertainment industry in Hollywood is undergoing an artificial intelligence (AI) hiring boom even as the Writer's Guild of America and SAG-AFTRA unions protest against low streaming pay and the rise of automation. Major companies like Netflix, Disney Branded Television, Sony, Amazon Prime Video, and CBS are all actively recruiting AI expertise, with roles spanning from software engineering and product management to AI ethics and AI prompt engineers.
The integration of AI in Hollywood aims to reduce costs, increase efficiency, and provide innovative solutions like changing actors' dialogue, enhancing stunt work safety, and even digitally reanimating deceased actors. However, these developments are causing concern among the creative class in Hollywood, leading to calls for limits on how AI is deployed.
High salaries are being offered for AI-related positions, indicating the increasing importance of this technology in the film and television industry. For instance, Netflix listed a job offering with a pay range of $300,000 to $900,000 for a Product Manager responsible for managing the company's AI software projects.
Other roles, such as an AI ethicist, would involve advising on ethical AI practices and ensuring accountability for AI-related decisions. Prominent figures in Hollywood have also shown interest in AI; for example, actor-writer Donald Glover announced that his creative studio was hiring for an AI prompt engineer and an AI prompt animator.
While many of these AI-related positions don't directly involve content development, the scale of open positions and the high salaries on offer indicate a significant embrace of this technology in the entertainment industry. The push for increased AI capabilities started even before the recent Hollywood strikes, but has since intensified.
The industry has been using AI in various ways for several years, for instance in tasks like making actors look younger, matching dubbed words to on-screen mouth movements, and even writing scripts, as demonstrated by a Lexus commercial in 2018.
Despite the protests against automation, it's clear that AI has an established role in the entertainment industry, both on and off the camera. However, as AI continues to evolve and gain more prominence, negotiations about its ethical use and impact on the industry workforce will likely remain crucial topics of discussion. [350 words]
I then asked for 100 words.
Hollywood is experiencing an AI hiring surge, with companies such as Netflix, Disney, Sony, Amazon Prime Video, and CBS recruiting for AI-related roles. This boom in AI hiring is happening despite protests from unions like the Writers Guild of America and SAG-AFTRA against low streaming pay and the rise of automation. AI is being integrated into the entertainment industry to increase efficiency, reduce costs, and provide innovative solutions. However, these advancements are prompting calls for limitations on how AI is deployed and managed. [83 words]
I then asked for at least 500 words [got 616].
Hollywood's entertainment industry is currently in the midst of an artificial intelligence (AI) hiring boom. This comes at a time when two of Hollywood's major unions, the Writers Guild of America and SAG-AFTRA, are on strike, protesting against low streaming pay and the rise of automation. Despite this, the industry is forging ahead with plans to integrate AI more comprehensively into its operations.
Several high-profile companies in the sector are actively recruiting for AI expertise. Netflix, for instance, has listed a role for a 'Product Manager — Machine Learning Platform,' offering a salary of up to $900,000. The role involves setting priorities and managing projects related to the company's AI software. But Netflix is not the only company with an eye on AI. Disney Branded Television is recruiting for a senior vice president who will focus on technology developments like AI. Sony is looking to hire for roles related to AI ethics, while Amazon Prime Video and CBS are also looking to fill AI-related positions.
This flurry of hiring activity suggests that stakeholders across the entertainment world are eager to leverage AI in their production pipeline to lower costs and increase efficiency. Several startups have sprung up, offering services that use AI to change actors' dialogue, make stunt work safer, and even 'reanimate' deceased actors.
However, this AI boom is not without controversy. Many in Hollywood's creative class are concerned about how AI will be deployed and are calling for limits on its use. It is important to note that not all of the job listings directly affect the content development pipeline that has the striking writers and actors worried. Yet, the breadth and variety of the open roles, coupled with the high salaries they command, indicate an increasing embrace of this technology by the film and television world.
For instance, more than a dozen LinkedIn job listings by Netflix call for AI expertise. These include a technical director for AI research and development with a salary of up to $650,000, a machine learning scientist focused on globalization earning up to $750,000, and a machine learning software engineer with a pay scale up to $700,000. However, as of the time of reporting, Netflix has declined to comment.
The use of AI in Hollywood goes beyond the streaming platforms. Sony has been looking for a research scientist for its AI ethics group, as well as an AI ethics technical program manager. The roles form part of the Tokyo-based Sony Group Corp., which includes Sony Pictures Entertainment Inc. and Sony Interactive Entertainment. The company established AI ethics guidelines back in 2018 and has an AI ethics office since 2021.
Even actor-writer Donald Glover announced that his creative studio was hiring for an AI prompt engineer and an “AI Prompt Animator.” Josh Pendrick, CEO of startup Rypplzz, notes that there has been a noticeable push by traditional Hollywood companies, as well as more modern studios and streaming companies, to increase their AI capabilities.
The integration of AI in Hollywood aims to reduce costs, increase efficiency, and provide innovative solutions like changing actors' dialogue, enhancing stunt work safety, and even digitally reanimating deceased actors. However, these developments are causing concern among the creative class in Hollywood, leading to calls for limits on how AI is deployed.
AI has been used in various ways in the industry for several years, such as in tasks like making actors look younger, matching dubbed words to on-screen mouth movements, and even in writing scripts. The fact that AI hiring has increased since the onset of the Hollywood strikes indicates that the industry sees AI as a key part of its future, a trend that is likely to continue despite the ongoing protests against automation. [616 words]
