In Los Angeles, the Hollywood sign was originally Hollywoodland. What are the arguments, pro and con keeping it in its current form or restoring it to the historically original form.
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Arguments For Keeping The Hollywood Sign In Its Current Form:
Recognition: The Hollywood sign is recognized worldwide in its current form. This recognition and branding have significant value for the city, the film industry, and related businesses.
Tradition: The Hollywood sign has been in its current form for several decades, so keeping it as is respects and maintains this tradition.
Costs: Changing the sign would involve considerable costs, both in terms of actual modification and the potentially significant expenses related to marketing and branding changes.
Arguments For Restoring The Hollywood Sign To "Hollywoodland":
Historical Authenticity: Restoring the sign to its original form would provide a more accurate reflection of its history. The "Hollywoodland" sign was initially erected to advertise a housing development in 1923.
Unique Identity: With countless representations of the current "Hollywood" sign in pop culture, restoring it to "Hollywoodland" could help distinguish the actual landmark from its many replicas and representations.
Tourism and Interest: The novelty of changing the sign could generate renewed interest and tourism, potentially offsetting any costs associated with the modification.
However, it's important to note that the idea of changing the sign could provoke strong feelings on both sides, as the Hollywood sign has iconic status and is deeply intertwined with the identity of Los Angeles and the global image of the American film industry. The feasibility of such a change would likely require extensive debate and consideration of many factors beyond the ones mentioned above.
